By now we hope you’ve seen the new Nike “Find Your Greatness” ad featuring the morbidly obese child running. Ironically, there has been some criticism of the ad. We’d like to take a position on it…we think it’s a great piece not only advocating youth fitness but also exposing our nation’s horrific problem with child obesity. Nike brings the obesity health issue to the forefront but also offers a partial solution to the obesity problem–Just MOVE! True–this kid, or any other obese child, is never going to out run a donut meaning child obesity is far more about food than fitness, but the ad is a good start to get discussion rolling about the problem and how to positively solve it–which DOES involve movement and fitness, and the sooner the better.
True-technically there are probably more efficient forms of exercise for obese children than running, but this ad is not really about “physical” strength or biomechanics as much as it is about “spiritual” strength because if you don’t have the inner fire–you won’t get off the couch anyway.
Keep moving young man. We are with you all the way!!!